| Description |
1 online resource (vii, 214 pages) : illustrations |
| Note |
Includes index. |
| Contents |
The Constant Contact Guide to Email Marketing; Contents; Acknowledgements; Chapter 1: The 40 "Know It or Blow It" Rules of Email Marketing; Chapter 2: The Power of Email Relationships; Chapter 3: Making Money: The Economics of Email; Chapter 4: The Benefits of Permission-Based Email Marketing; Chapter 5: Building a Quality Email List; Chapter 6: Making Your Email List More Valuable; Chapter 7: The Three Rules of Valuable Email Content; Chapter 8: Creating Email Content That Leads to Action; Chapter 9: Looking Professional: Choosing an Effective Email Format. |
| Summary |
The leading email marketing firm shows you how to create high-impact, low-cost campaigns. Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy--or an annoying waste of your customer's time--depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America's le. |
| Language |
English. |
| Subject |
Internet marketing.
|
|
Electronic mail systems.
|
|
Electronic Mail |
|
Marketing sur Internet. |
|
Courrier électronique. |
|
electronic mail. |
|
Electronic mail systems |
|
Internet marketing |
| Added Author |
Constant Contact, Inc.
|
| Added Title |
Guide to email marketing |
| Other Form: |
Print version: Groves, Eric (Eric S.). Constant Contact guide to email marketing. Hoboken, N.J. : Wiley, ©2009 9780470503416 (DLC) 2009021637 (OCoLC)317456337 |
| ISBN |
9780470615263 (electronic bk.) |
|
0470615265 (electronic bk.) |
|
0470503416 (cloth) |
|
9780470503416 (cloth) |
|
9781118273074 (electronic bk.) |
|
1118273079 (electronic bk.) |
|
1282384945 |
|
9781282384941 |
|
9786612384943 |
|
6612384948 |
|
(cloth) |
|
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