| Description |
xviii, 245 pages : color illustrations ; 19 x 24 cm |
| Note |
Subtitle on cover: How to set direction while embracing uncertainty. |
|
"[T]his book will show you how to: articulate an inspiring vision and goals for your product; prioritize ruthlessly and scientifically; protect against pursuing seemingly good ideas without evaluation and prioritization; ensure alignment with stakeholders; inspire loyalty and over-delivery from your team; get your sales team working with you instead of against you; bring a user and buyer-centric approach to planning and decision-making; anticipate opportunities and stay ahead of the game; publish a comprehensive roadmap without overcommitting"--Page 4 of cover. |
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Includes index. |
| Contents |
Relaunching roadmaps -- Components of a roadmap -- Gathering inputs -- Establishing the why with product vision and strategy -- Uncovering customer needs through themes -- Deepening your roadmap -- Prioritizing... with science! -- Achieving alignment and buy-in -- Presenting and sharing your roadmap -- Keeping it fresh -- Relaunching roadmaps in your organization. |
| Subject |
Computer software -- Development.
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Computer software -- Marketing.
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New products.
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Product management.
|
| Added Author |
McCarthy, Bruce, author.
|
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Ryan, Evan, author.
|
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Connors, Michael (Writer on software design), author.
|
| Added Title |
Product roadmaps relaunched : how to set direction while embracing uncertainty |
| ISBN |
9781491971727 (paperback) |
|
149197172X (paperback) |
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