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Author Collier, Marsha, author.

Title EBay business all-in-one for dummies / by Marsha Collier. [O'Reilly electronic resource]

Edition 4th edition.
Publication Info. Hoboken, New Jersey : John Wiley & Sons, [2018]
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Description 1 online resource : illustrations
data file
Series --For dummies
--For dummies.
Note Includes index.
Summary The author presents readers with a guide that offers one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. Collier provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
Contents Introduction -- eBay Basics. Connecting with up-to-date technology ; Navigating through eBay ; Signing up and getting started ; Understanding eBay transactions ; Checking out a seller and leaving feedback ; Bidding to win ; Completing the transaction ; Participating in the community -- Essential Tools. Researching on eBay ; Researching collectible prices ; Five-star customer service via personalized communications ; Letting PayPal help you manage the money ; Using eBay's management tools -- Selling Like a Pro. Be sure your listings make cents ; Understanding the finer points of selling ; Listing items for sale ; Running your business on eBay -- Sourcing Merchandise. Understanding eRetail marketing ; Sourcing merchandise like a pro ; Profiting by selling for others online ; Sourcing, liquidation, and drop-shipping -- Presenting Your Items. Your eBay photo studio ; Mastering eBay photography ; Writing listings that sell, and using HTML ; Getting the most from your photos -- Extending Your Reach. Developing your own web presence ; Marketing tools for your web presence and social media ; Tapping PayPal to expand sales -- Storing and Shipping. Organizing your product and shipping area ; Shipping without going postal ; Insuring that your package arrives -- Power Selling on eBay. Going pro with seller hub ; Managing sales with eBay apps and third-party tools ; Attaining PowerSeller and top rated seller status ; Deciding when you need an eBay store -- Office and Legal. Getting legal with the state and feds ; The necessity of taxes and value of business reports ; Taking care of your finances ; Keeping you and your business secure online ; Networking your home or office -- Index.
Subject eBay (Firm)
eBay (Firm)
eBay Inc.
Internet auctions.
Internet marketing.
New business enterprises -- Computer networks.
Vente aux enchères sur Internet.
Marketing sur Internet.
Nouvelles entreprises -- Réseaux d'ordinateurs.
Internet auctions
Internet marketing
New business enterprises -- Computer networks
Internetauktion
Online-Dienst
Genre Handbooks and manuals
Other Form: Print version: 9781119427711 1119427711 (OCoLC)992433905
ISBN 9781119427704 (electronic bk.)
1119427703 (electronic bk.)
9781119427742
1119427746
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