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Author Cochrane, Scott, author.

Title Your creative mind : how to disrupt your thinking, abandon your comfort zone, and develop bold new strategies / Scott Cochrane.

Publication Info. Wayne, NJ : Career Pr Inc., [2016]
©2016
Location Call No. Status
 95th Street Adult Nonfiction  658.314 COC    DUE 10-03-20
 Nichols Adult Nonfiction  658.314 COC    AVAILABLE
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Description 271 pages : illustrations ; 21 cm
Summary "Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to break out of. In Your Creative Mind, you will discover an entirely different approach to the creative process,"--Amazon.com.
Bibliography Includes bibliographical references and index.
Subject Creative ability in business.
Creative thinking.
Success in business.
ISBN 9781632650443
1632650444
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