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Author Cochrane, Scott, author.

Title Your creative mind : how to disrupt your thinking, abandon your comfort zone, and develop bold new strategies / Scott Cochrane.

Publication Info. Wayne, NJ : Career Pr Inc., [2016]
Location Call No. Status
 95th Street Adult Nonfiction  658.314 COC    DUE 10-03-20
 Nichols Adult Nonfiction  658.314 COC    AVAILABLE
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Description 271 pages : illustrations ; 21 cm
Summary "Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to break out of. In Your Creative Mind, you will discover an entirely different approach to the creative process,"
Bibliography Includes bibliographical references and index.
Subject Creative ability in business.
Creative thinking.
Success in business.
ISBN 9781632650443
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