| Description |
1 online resource (113 pages) : illustrations |
| Summary |
Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US. By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic. It provides; - a practical approach to business creativity without the hype; - an agenda for making innovation happen in your business - a real world view. What is business creativity and how can it benefit your company? How to avoid the pitfalls of creativity and innovation Practical and action-focused. |
| Contents |
Innovation In-brief; Innovation emerges; The mechanics of innovation; The innovation powerhouses; Swamps and alligators; The innovation programme; Innovation in context; Innovation SWOT; Innovation agenda; Finding out more; Index. |
| Bibliography |
Includes bibliographical references (pages 103-108) and index. |
| Subject |
Creative ability in business.
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Management.
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Creative thinking.
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Créativité dans les affaires. |
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Gestion. |
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management. |
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Creative ability in business |
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Creative thinking |
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Management |
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Management. |
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Creativiteit. |
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Vernieuwing. |
| Other Form: |
Print version: Clegg, Brian. Creativity and innovation for managers. Oxford ; Boston : Butterworth-Heinemann in Association with the Institute of Management, 1999 9780750642552 (DLC) 00265228 (OCoLC)40714948 |
| ISBN |
9780750642552 (electronic bk.) |
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0750642556 (electronic bk.) |
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9780080503387 (electronic bk.) |
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0080503381 (electronic bk.) |
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9781136413261 |
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113641326X |
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