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Title Brand Irish : the global marketing of Irish traditions [Hoopla electronic resource].

Publication Info. [United States] : Syndicado, 2016.
Made available through hoopla
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Description 1 online resource (1 video file (approximately 102 min.)) : sd., col.
digital rda
video file rda
Access Digital content provided by hoopla.
Credits Directed by Sara Gibbings.
Cast Cecelia Ahern, Sharon Corr, Liam Kennedy, Michael D. Higgins, Christina Noble.
Summary The film takes a look at some of the elements that have contributed to the brand: the effect of mass emigration, the contribution to global culture, sport and business, the role of the Irish language, the drive for political leadership, a deep love of food, drink and great craic, and a deep commitment to social justice.
Audience Not rated.
System Details Mode of access: World Wide Web.
Subject National characteristics, Irish.
Irish -- Foreign countries.
Branding (Marketing) -- Political aspects -- Ireland.
Ireland -- Emigration and immigration.
Popular culture -- Ireland.
Ireland -- Social life and customs.
Genre Video recordings for the hearing impaired.
Added Author Gibbings, Sara, film director, film producer.
Sugranyes, Violeta, film producer.
Hastings, Craig, director of photography.
Clark, Macbeth, editor of moving image work.
Pitarch, Xavier Martínez, artist.
hoopla digital.
Music No. MWT11677662
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