LEADER 00000ngm a22005295a 4500 003 MWT 005 20200518010202.0 006 m o c 007 vz czazzu 007 cr cna|||||||| 008 160715p20162015xxu102 e s vleng d 029 https://d2snwnmzyr8jue.cloudfront.net/ syn_sincjava00830000_180.jpeg 028 42 MWT11677662 037 11677662|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 040 Midwest|erda 099 eVideo hoopla 099 eVideo hoopla 245 00 Brand Irish : the global marketing of Irish traditions |h[Hoopla electronic resource]. 264 1 [United States] :|bSyndicado,|c2016. 264 2 |bMade available through hoopla 300 1 online resource (1 video file (approximately 102 min.)) :|bsd., col. 336 two-dimensional moving image|btdi|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 344 digital|2rda 347 video file|2rda 506 Digital content provided by hoopla. 508 Directed by Sara Gibbings. 511 1 Cecelia Ahern, Sharon Corr, Liam Kennedy, Michael D. Higgins, Christina Noble. 520 The film takes a look at some of the elements that have contributed to the brand: the effect of mass emigration, the contribution to global culture, sport and business, the role of the Irish language, the drive for political leadership, a deep love of food, drink and great craic, and a deep commitment to social justice. 521 8 Not rated. 538 Mode of access: World Wide Web. 650 0 National characteristics, Irish. 650 0 Irish|zForeign countries. 650 0 Branding (Marketing)|xPolitical aspects|zIreland. 650 0 Popular culture|zIreland. 651 0 Ireland|xEmigration and immigration. 651 0 Ireland|xSocial life and customs. 655 7 Video recordings for the hearing impaired.|2lcgft 700 1 Gibbings, Sara,|efilm director,|efilm producer. 700 1 Sugranyes, Violeta,|efilm producer. 700 1 Hastings, Craig,|edirector of photography. 700 1 Clark, Macbeth,|eeditor of moving image work. 700 1 Pitarch, Xavier Martínez,|eartist. 710 2 hoopla digital. 856 40 |uhttps://www.hoopladigital.com/title/ 11677662?utm_source=MARC|zInstantly available on hoopla. 856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/ syn_sincjava00830000_180.jpeg