| Description |
1 online resource (1 volume) : illustrations |
| Series |
For dummies |
|
--For dummies.
|
| Note |
Includes index. |
| Summary |
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more.-Tips on utilizing Social Media to showcase your personal brand -How personal branding can help advance your career -Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.> |
| Contents |
Introduction -- Part I: Why Is Personal Branding Important? -- Chapter 1: Showing the World Who You Are -- Chapter 2: Appreciating the Power of Branding -- Chapter 3: Case Studies in Personal Branding Success -- Part II: Knowing Your Brand -- Chapter 4: Defining Who You Are -- Chapter 5: Spotting Your Target Audience -- Chapter 6: Knowing Your Niche -- and Your Competitors -- Chapter 7: Crafting Your Personal Brand Profile -- Chapter 8: Writing Your Story -- Part III: Communicating Your Brand with the World -- Chapter 9: Branding Your Traditional Communication Tools -- Chapter 10: Communicating Your Brand Online -- Chapter 11: Planning Your Personal Brand Communications -- Part IV: Controlling Your Brand Ecosystem -- Chapter 12: Fashioning Your Image to Match Your Personal Brand -- Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment -- Chapter 14: Focusing on Special Populations -- Chapter 15: Building and Nurturing Your Network -- Chapter 16: Personal Branding in the Workplace -- Part V: The Part of Tens -- Chapter 17: Ten Key Benefits of Personal Branding -- Chapter 18: Ten Ways You Can Sink Your Brand -- Chapter 19: Ten Ways to Demonstrate Your Brand -- Chapter 20: Ten Things You Can Do to Continue to Build Your Brand. |
| Subject |
Branding (Marketing)
|
|
Public relations.
|
|
Public Relations |
|
Stratégie de marque. |
|
Relations publiques. |
|
branding. |
|
public relations. |
|
Branding (Marketing) |
|
Public relations |
| Other Form: |
Print version: Chritton, Susan. Personal branding for dummies. 2nd Edition 9781118915554 (DLC) 2014933737 (OCoLC)869770357 |
| ISBN |
9781118915561 |
|
1118915569 |
| Music No. |
EB00594558 Recorded Books |
|
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