| Description |
1 online resource (xxv, 239 pages) |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Packed with enlightening examples, this thoughtful resource shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care. -- Edited summary from book. |
| Contents |
Cover -- Contents -- INTRODUCTION: Why Stories? How Story + Qualifications = Standout Success -- PART ONE: ANATOMY OF A STORY -- CHAPTER 1: Master the Principle Elements of Storytelling -- CHAPTER 2: The Five Basic Plots in Business Communication -- PART TWO: BRINGING STORIES TO LIFE -- CHAPTER 3: Look Who's Listening -- CHAPTER 4: Telling Stories with Data -- CHAPTER 5: Making the Complex Clear -- CHAPTER 6: Combining the Power of Story and Simple Visuals -- CHAPTER 7: Collecting Stories from Everywhere -- PART THREE: STORIES IN ACTION -- CHAPTER 8: Using Your Own Story to Build Credibility and Connection -- CHAPTER 9: Successful Networking Starts with a Good Story Hook -- CHAPTER 10: Selling the Social Impact of Nonprofit Organizations with Story -- CHAPTER 11: Case Study: The Healthcare Industry -- EPILOGUE -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Z -- Free Sample From -- About AMACOM. |
| Subject |
Business communication.
|
|
Storytelling.
|
|
Success in business.
|
|
Communication dans l'entreprise. |
|
Art de conter. |
|
Succès dans les affaires. |
|
Business communication |
|
Storytelling |
|
Success in business |
| Other Form: |
Print version: Choy, Esther K. Let the story do the work. New York, NY : Amacom, [2017] 9780814438015 (DLC) 2017002502 |
| ISBN |
9780814438022 (electronic bk.) |
|
0814438024 (electronic bk.) |
|
(hardcover) |
|
(hardcover) |
|
More Resources