Title Data mining techniques in CRM : inside customer segmentation / Konstantinos Tsiptsis, Antonios Chorianopoulos. [O'Reilly electronic resource]

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Chichester, West Sussex, U.K. : Wiley, 2009.

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Available on O'Reilly for Public Libraries

Bookmark link: https://library.naperville-lib.org:444/record=b3153078~S1

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Description	1 online resource (xi, 357 pages) : illustrations
Bibliography	Includes bibliographical references and index.
Contents	Data Mining Techniques in CRM; CONTENTS; ACKNOWLEDGEMENTS; 1 DATA MINING IN CRM; 2 AN OVERVIEW OF DATA MINING TECHNIQUES; 3 DATA MINING TECHNIQUES FOR SEGMENTATION; 4 THE MINING DATA MART; 5 CUSTOMER SEGMENTATION; 6 SEGMENTATION APPLICATIONS IN BANKING; 7 SEGMENTATION APPLICATIONS IN TELECOMMUNICATIONS; 8 SEGMENTATION FOR RETAILERS; FURTHER READING; INDEX.
Summary	This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Subject	Customer relations -- Management -- Data processing.
	Customer relations -- Management.
	Data mining.
	Exploration de données (Informatique)
	Customer relations -- Management
	Customer relations -- Management -- Data processing
	Data mining
Added Author	Chorianopoulos, Antonios.
Other Form:	Print version: Tsiptsis, Konstantinos. Data mining techniques in CRM. Chichester, West Sussex, U.K. : Wiley, 2009 9780470743973 (DLC) 2009054394 (OCoLC)437299541
ISBN	9780470685822 (electronic bk.)
	0470685824 (electronic bk.)
	6612491140 (ebk.)
	9786612491146 (ebk.)
	(hbk.)
	(hbk.)
Standard No.	3161347
	9786612491146

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