LEADER 00000ngm a22004094i 4500 
003    CaSfKAN 
006    m     o  c         
007    cr una---unuuu 
007    vz uzazuu 
008    180507p20182018cau029        o   vleng d 
028 52 3612669|bKanopy 
035    (OCoLC)1035146428 
040    VDU|beng|erda|cVDU 
099    Streaming Video Kanopy 
245 00 Global Change Strategies: The Car Industry 
264  1 |bTV Choice,|c2018. 
264  1 [San Francisco, California, USA] :|bKanopy Streaming,
       |c2018. 
300    1 online resource (streaming video file) (30 minutes):
       |bdigital, .flv file, sound 
306    002905 
336    two-dimensional moving image|btdi|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
500    Title from title frames. 
500    Film 
500    In Process Record. 
518    Originally produced by TV Choice in 2018. 
520    PART 1 Introduction - Globalization in the car industry is
       nothing new. By 1928, General Motors and Ford were making 
       vehicles in 24 countries. The 50s and 60s were the golden 
       age of US and European car makers – but that was 
       challenged by the arrival of the Japanese in the 60s and 
       70s. Over the decades the car industry has been constantly
       forced to change in order to survive. An explaination of 
       the modern global car industry.. PART 2 PSA Case Study - 
       By 2014 PSA, owners of the Peugeot and Citroen brands, was
       in deep financial trouble. It had failed to keep up with 
       the demands of the global market. Its costs were too high,
       it lacked brand identity, with too many models. In 2016 
       new CEO Carlos Tavares launched a recovery plan called 
       Back In Race, followed by a company-wide change project 
       called Push To Pass. The plan was to revolutionize every 
       aspect of the business. The key: better focus on customer 
       needs and a move from "car maker" to "provider of mobility
       services". 
538    Mode of access: World Wide Web. 
546    In English 
650  0 Business education 
650  0 Success in business--Case studies 
655  7 Education films. |2lcgft 
700 1  Choice, TV,|efilmmaker 
710 2  TV Choice (Firm),|4dst 
710 2  Kanopy (Firm),|4dst 
856 40 |uhttps://naperville.kanopy.com/node/2612670|zAvailable on
       Kanopy 
856 42 |zCover Image|uhttps://www.kanopy.com/node/2612670/
       external-image