LEADER 00000cam a2200637 a 4500 
001    837691644 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr cnu---unuuu 
008    130410s2013    nyu     ob    000 0 eng d 
015    GBB825217|2bnb 
016 7  018695611|2Uk 
019    841475277|a877894223|a942004491 
020    9780062125712|q(electronic bk.) 
020    0062125710|q(electronic bk.) 
028 01 EB00235175|bRecorded Books 
029 1  UKMGB|b018695611 
035    (OCoLC)837691644|z(OCoLC)841475277|z(OCoLC)877894223
       |z(OCoLC)942004491 
037    A866612D-0F3F-4BB7-B74C-5C8E316A472A|bOverDrive, Inc.
       |nhttp://www.overdrive.com 
040    TEFOD|beng|epn|cTEFOD|dOCLCF|dTOH|dRECBK|dTEFOD|dOCLCQ
       |dUMI|dB24X7|dCOO|dOCLCQ|dK6U|dOCLCQ|dC@V|dNLE|dHCO|dBRL
       |dUOK|dUKMGB|dC6I|dOCLCQ|dUKAHL|dEYM|dOCLCO|dINARC|dOCLCQ
       |dOCLCO|dOCLCQ|dYDX|dOCLCO|dOCLCL 
049    INap 
082 04 658.5/75 
082 04 658.5/75|223 
099    eBook O’Reilly for Public Libraries 
100 1  Chipchase, Jan. 
245 10 Hidden in plain sight :|bhow to create extraordinary 
       products for tomorrow's customers /|cJan Chipchase and 
       Simon Steinhardt.|h[O'Reilly electronic resource] 
250    1st ed. 
260    New York, NY :|bHarperBusiness,|c[2013] 
300    1 online resource 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
504    Includes bibliographical references. 
505 0  Crossing state (of mind) lines -- The social lives of 
       everyday objects -- Riding the waves of the past, present,
       and future -- You are what you carry -- Calibrating your 
       cultural compass -- A matter of trust -- Finding the 
       essence -- The great tradeoff -- Conclusion. 
520    A global-innovation expert offers a new perspective on how
       consumers think and how to develop products and services 
       that affect their everyday lives. Who are your next 
       customers'not just the ones you are serving today but the 
       ones you'll need three, five, or ten years from now' How 
       do you figure out what goods and services will attract 
       them in the future before your competitors do' According 
       to Jan Chipchase'whom Fast Company has called the "James 
       Bond of design research" and Fortune has called the 
       "Indiana Jones of technology for the developing 
       world"'most of the clues are right in front of us. The key
       is learning to see the ordinary in a revolutionary new 
       way. As the executive creative director of Global Insights
       at frog, an award-winning global design and innovation 
       company, Chipchase draws on everyday objects and patterns 
       to show us how to see the world differently, from making a
       phone call to filling up a gas tank to ascertaining 
       whether it's actually half-and-half you're pouring into 
       your coffee. Chipchase is always looking for 
       opportunities'gaps, anomalies, and contradictions'that 
       will give his clients, some of the world's largest and 
       most successful companies, a distinct competitive 
       advantage, whether they're delivering the most low-tech 
       bar of soap or the most high-tech wireless network. In 
       Hidden in Plain Sight, Chipchase takes readers on his 
       journeys around the globe and shares his methods for 
       identifying the unmet needs of customers. No matter where 
       he stops'whether Cleveland or Kabul'his goals are the same
       : to spot and decode the routines of daily life and to 
       help readers use the very same tools that he and his team 
       use to see, and capitalize upon, what is hidden in plain 
       sight today to create businesses tomorrow 
588 0  Print version record. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Marketing research. 
650  0 New products. 
650  0 Consumer behavior. 
650  6 Marketing|xRecherche. 
650  6 Consommateurs|xComportement. 
650  7 Consumer behavior|2fast 
650  7 Marketing research|2fast 
650  7 New products|2fast 
700 1  Steinhardt, Simon. 
776 08 |iPrint version:|aChipchase, Jan.|tHidden in plain sight.
       |b1st ed.|dNew York, NY : HarperBusiness, [2013]
       |z9780062125699|w(DLC)  2013003930|w(OCoLC)795757222 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9780062125712/?ar
       |zAvailable on O'Reilly for Public Libraries 
938    YBP Library Services|bYANK|n305637267 
938    Askews and Holts Library Services|bASKH|nAH28138116 
938    Books 24x7|bB247|nbkb00109960 
938    Internet Archive|bINAR|nhiddeninplainsig0000chip 
938    Recorded Books, LLC|bRECE|nrbeEB00235175 
994    92|bJFN