| Description |
1 online resource (10 pages) |
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text file |
| Summary |
In this article drawn from his new book, How Behavior Spreads, UPenn professor Damon Centola explains how the thinking about social networks is changing. Recent research reveals that depending on long-established concepts such as "weak ties" and "long bridges" to drive the adoption of new innovations and organizational change can be a prescription for failure. |
| Added Author |
Lord, Tayler, author.
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Safari, an O'Reilly Media Company.
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| Standard No. |
53863MIT60206 |
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