LEADER 00000cim a2200505Ma 4500 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr cn||||||||| 
008    051021s2019    xx uunn o         n eng d 
019    1287818343|a1380771140 
020    9781469071602 
020    1469071606 
024 8  9781469071602 
035    (OCoLC)1281679461|z(OCoLC)1287818343|z(OCoLC)1380771140 
040    TOH|beng|cTOH|dLUN|dOCLCF|dOCLCO|dOCLCQ|dFZL|dOCLCQ 
049    INap 
082 04 658.8 
082 04 658.8|qOCoLC|223/eng/20230216 
099    eAudiobook O’Reilly for Public Libraries 
100 1  Zwick, Detlev,|eauthor. 
245 10 Inside Marketing /|cZwick, Detlev.|h[O'Reilly for 
       electronic resources] 
250    1st edition. 
264  1 |bAscent Audio,|c2019. 
300    1 online resource (57728 pages) 
336    spoken word|bspw|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    audio file 
365    |b109.00 
520    The intensification of marketing activities in recent 
       years has led the public to become much more aware of its 
       role as consumers. Yet, the increased visibility of 
       marketing materials and associated messages in everyday 
       life is in contrast with the often little understood inner
       workings of the marketing profession itself, despite the 
       widespread recognition of marketers as key agents in 
       shaping the face of global capitalism. Inside Marketing 
       offers a theoretically informed critical perspective on 
       contemporary marketing practice and its growing cultural, 
       economic, and political influence worldwide. This book 
       brings together leading scholars and practitioners from 
       the fields of business, history, economic sociology, and 
       cultural anthropology, to analyse the inner workings and 
       outer effects of marketing as a material social practice, 
       an ideology, and a technique. Their work raises some 
       important and timely questions. How has marketing 
       transformed the pharmaceutical industry and what are the 
       consequences for our lives? How does marketing influence 
       the way we think of progress and modernity? How has 
       marketing changed the way we think of childhood? And how 
       does marketing appropriate the creativity of consumers for
       profit? 
542    |fCopyright © Ascent Audio 
550    Made available through: Safari, an O'Reilly Media Company.
588 0  Online resource; Title from title page (viewed April 23, 
       2019). 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Business. 
650  6 Affaires. 
650  7 businesses (business enterprises)|2aat 
650  7 Business.|2fast|0(OCoLC)fst00842262 
655  4 Audiobooks. 
700 1  Cayla, Julien,|eauthor. 
700 1  Yen, Jonathan,|enarrator. 
710 2  O'Reilly for Higher Education (Firm),|edistributor. 
710 2  Safari, an O'Reilly Media Company. 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9781469071602/?ar
       |zAvailable on O’Reilly for Public Libraries 
994    92|bJFN