LEADER 00000cam a2200601 i 4500 
001    914166370 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr unu|||||||| 
008    150720s2015    xx a    o     001 0 eng d 
015    GBB544385|2bnb 
019    1153025856 
020    9780134105116 
020    0134105117 
020    0134105109|q(paperback) 
020    9780134105109 
029 1  AU@|b000067096735 
035    (OCoLC)914166370|z(OCoLC)1153025856 
037    CL0500000616|bSafari Books Online 
040    UMI|beng|erda|epn|cUMI|dOCLCF|dYDX|dCEF|dC6I|dVT2|dOCLCO
       |dOCLCQ|dUKAHL|dOCLCO|dOCLCL 
049    INap 
082 04 005.276 
082 04 005.276 
099    eBook O'Reilly for Public Libraries 
100 1  Casey, Meghan,|eauthor. 
245 14 The content strategy toolkit :|bmethods, guidelines, and 
       templates for getting content right /|cMeghan Casey.
       |h[O'Reilly electronic resource] 
246 30 Methods, guidelines, and templates for getting content 
       right 
264  1 [Place of publication not identified] :|bNew Riders,
       |c[2015] 
264  4 |c©2015 
300    1 online resource (1 volume) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 1  Voices that matter 
500    Includes index. 
505 0  Get budget and buy-in. Identify problems and opportunities
       ; Convince leaders and get the resources -- A set up for 
       success. Get stakeholders on board ; Set and align on 
       project objectives ; Run the project -- Dig in and get the
       dirt. Understand your business environment ; Learn about 
       your audience and users ; Get familiar with your content ;
       Review how work gets planned and done ; Put it all 
       together -- Articulate your strategy. Create a content 
       compass ; Decide how you'll measure success ; Design your 
       content -- Put your strategy into action. Create on-
       strategy content ; Govern, plan, and maintain your 
       content. 
520    In this essential guide, Meghan Casey outlines a step-by-
       step approach for doing content strategy, from planning 
       and creating your content to delivering and managing it. 
       Armed with this book, you can confidently tackle difficult
       activities like telling your boss or client what's wrong 
       with their content, getting the budget to do content work,
       and aligning stakeholders on a common vision. Reading The 
       Content Strategy Toolkit is like having your own personal 
       consulting firm on retainer with a complete array of tools
       and tips for every challenge you'll face. In this 
       practical and relevant guide, you'll learn how to: 
       Identify problems with your content and persuade your 
       bosses it's worth the time and resources to do it right 
       Make sense of your business environment and understand 
       your audience Get stakeholders aligned on business goals 
       and user needs Set your content strategy and decide how to
       measure success Create, maintain, and govern on-strategy 
       content You'll learn to control your content-and not have 
       it control you. 
588 0  Online resource; title from title page (Safari, viewed 
       June 13, 2015). 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Content analysis (Communication) 
650  0 Web site development. 
650  6 Analyse de contenu (Communication) 
650  6 Sites Web|xDéveloppement. 
650  7 subject analysis.|2aat 
650  7 Content analysis (Communication)|2fast 
650  7 Web site development|2fast 
776 08 |iPrint version:|aCasey, Meghan.|tContent strategy 
       toolkit.|d[Place of publication not identified] : New 
       Riders, [2015]|w(DLC)  2014504687 
830  0 Voices that matter. 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9780134105116/?ar
       |zAvailable on O'Reilly for Public Libraries 
938    Askews and Holts Library Services|bASKH|nAH41027025 
938    YBP Library Services|bYANK|n14856390 
994    92|bJFN