Title Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins.

Publication Info.

Hoboken, New Jersey : Wiley, [2019]

Bookmark link: https://library.naperville-lib.org:444/record=b1941534~S1

Location	Call No.	Status
Nichols Adult Nonfiction	658.827 KEL	DUE 04-24-24

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Description	xxviii, 338 pages : illustrations ; 24 cm
Note	Includes index.
Subject	Brand name products.
	Branding (Marketing)
	Internet marketing.
	Customer relations -- Management.
Added Author	Tybout, Alice M., editor.
	Calkins, Tim, editor.
	Tybout, Alice M. Brand positioning.
	Stengel, Jim. Leveraging the power of brand purpose.
	Calkins, Tim. Creating a powerful brand portfolio.
	Carpenter, Gregory S. Competitive brand strategies.
	Leininger, Eric. Leading the brand.
	Khosla, Sanjay. Three keys to building global brands with soul.
	Calder, Bobby J. Brand design and design thinking.
	McTigue, Kevin. Leveraging touchpoints in today's branding environment.
	Roese, Neal J. Building strong connections between brands and the self.
	Sternthal, Brian. Building strong brands through advertising strategy in the online age.
	Kellogg School of Management.
ISBN	9781119533184 (hardcover)

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