Customization usability : 46 design guidelines to improve web-based interface and product customization / Jen Cardello and Jakob Nielsen. [O'Reilly electronic resource]
"One of the virtues of the Web is its ability to facilitate customization. Web technology allows organizations to move beyond one-size-fits-all interfaces and products, allowing users to define and design their own experiences. Custom homepages and Web based design-it-yourself processes are numerous and users appreciate the concept of customized experiences"--Resource description page.