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Title Logos 01 : an essential primer for today's competitive market / Capsule. [O'Reilly electronic resource]

Imprint Gloucester, Mass. : Rockport Publishers, ©2007.
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Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3158603~S1
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Description 1 online resource (191 pages) : illustrations
Series Design matters
Design matters.
Contents Cover -- Title -- CONTENTS -- INTRODUCTION -- What Is a Logo? -- PLANNING -- Setting Strategy -- Conducting Research -- Fundamentals of Planning -- CREATING -- Essential Criteria -- Creativity and Knowledge -- IMPLEMENTING -- Logo Launch -- Consistent Flexibility -- Practical Considerations -- CASE STUDIES -- LOGO GALLERY -- Consumer -- Corporate -- Creative -- Food and Beverage -- Media and Entertainment -- Nonprofit -- Retail -- CONTRIBUTORS -- ABOUT CAPSULE
Summary The nuts and bolts of effective logo design.
Subject Logos (Symbols) -- Design.
Logos (Symbols) -- Design
Added Author Capsule (Firm)
Note At head of title: Design matters
Added Title Logos zero one
Logos one
Other Form: Print version: Logos 01. Gloucester, Mass. : Rockport Publishers, ©2007 9781592533411 (DLC) 2006035929 (OCoLC)74915855
ISBN 9781616736415 (electronic bk.)
1616736410 (electronic bk.)
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