| Description |
1 online resource |
| Contents |
1. Walt's way -- DREAM -- 2. Make everyone's dreams come true -- BELIEVE -- 3. You better believe it -- 4. Never a customer, always a guest -- 5. All for one and one for all -- 6. Share the spotlight -- DARE -- 7 Dare to dare -- DO -- 8. Practice, practice, practice -- 9. Make your elephant fly : plan -- 10. Capture the magic with storyboards -- 11. Give details top billing -- 12. Love : the real pixie dust -- PUTTING IT TOGETHER -- 13. Ottawa County, Michigan : Disney's success credo transforms county government -- 14. Producing a customer-centric culture : an implementation strategy -- Epilogue. The magic continues. |
| Summary |
""Dream, Believe, Dare, Do." Though four simple words, this carefully crafted credo lies at the heart of Walt Disney's enviable empire and has led The Walt Disney Company to prosperity for decades. As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success. Profiling a new set of diverse organization such as TYRA Beauty, Rainbow Babies & Children's Hospital, Ottawa County, Michigan, and Science Center of Iowa, the authors show how companies of any size, whether an entrepreneurial startup or a Fortune 500, can reach their utmost potential by embracing Walt Disney's techniques to create a consumer-centric culture. They provide step-by-step actions on how to: Give every member of your organization a chance to dream; Stand firm on your beliefs and principles; Treat your customers like guests; Support, enable, and reward employees; Build long-term relationships; Dare to take calculated risks; Train extensively and constantly; Align long-term vision with short-term execution; Utilize storyboarding techniques; Pay close attention to details; Demonstrate "love" for product, employees, customers, and self; Find out why Walt Disney's Dream, Believe, Dare, Do principles continue to redefine the nature of business and revolutionize the art of management, while learning how to implement them in your own organization."-- Provided by publisher |
| Subject |
Walt Disney Company -- Management.
|
|
Walt Disney Company |
|
Management |
| Added Author |
Jackson, Lynn, 1955- author.
|
| Other Form: |
Print version: Capodagli, Bill, 1948- Disney way. Third edition. New York : McGraw-Hill, 2016 9781259583872 (DLC) 2015051020 (OCoLC)936685065 |
| ISBN |
9781259583889 (electronic bk.) |
|
1259583880 (electronic bk.) |
|
More Resources