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005    20191125090008.0 
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007    cr nnannnuuuua 
008    150701s2014    xxunnn es      i  n eng d 
020    9781469059433 (sound recording : hoopla Audio Book) 
020    1469059436 (sound recording : hoopla Audio Book) 
029    https://d2snwnmzyr8jue.cloudfront.net/
       gil_9781469059433_180.jpeg 
028 42 MWT11373530 
037    11373530|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|erda 
082 00 658.3/14|223 
099    eAudiobook hoopla 
099    eAudiobook hoopla 
100 1  Burke, Brian,|d1959-|eauthor. 
245 10 Gamify :|bhow gamification motivates people to do 
       extraordinary things|h[Hoopla electronic resource] /
       |cBrian Burke (Gartner, Inc.). 
250    Unabridged. 
264  1 [United States] :|bGildan Audio,|c2014. 
264  2 |bMade available through hoopla 
300    1 online resource (1 audio file (5hr., 15 min.)) :
       |bdigital. 
336    spoken word|bspw|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital|hdigital recording|2rda 
347    data file|2rda 
506    Digital content provided by hoopla. 
511 1  Read by Steven Menasche. 
520    Organizations are facing an engagement crisis. Regardless 
       if they are customers, employees, patients, students, 
       citizens, stakeholders, organizations struggle to 
       meaningfully engage their key constituent groups who have 
       a precious and limited resource, their time. Not 
       surprisingly, these stakeholders have developed deflector 
       shields to protect themselves. Only a privileged few 
       organizations are allowed to penetrate the shield, and 
       even less will meaningfully engage. To penetrate the 
       shield, and engage the audience, organizations need an 
       edge. Gamification has emerged as a way to gain that edge 
       and organizations are beginning to see it as a key tool in
       their digital engagement strategy. While gamification has 
       tremendous potential to break through, most companies will
       get it wrong. Gartner predicts that by 2014, 80% of 
       current gamified applications will fail to meet business 
       objectives primarily due to poor design. As a trend, 
       gamification is at the peak of the hype cycle, it has been
       oversold and it is broadly misunderstood. We are heading 
       for the inevitable fall. Too many organizations have been 
       led to believe that gamification is a magic elixir for 
       indoctrinating the masses and manipulating them to do 
       their bidding. These organizations are mistaking people 
       for puppets, and these transparently cynical efforts are 
       doomed to fail. This audiobook goes beyond the hype and 
       focuses on the 20% that are getting it right. We have 
       spoken to hundreds of leaders in organizations around the 
       world about their gamification strategies and we have seen
       some spectacular successes. The book examines some of 
       these successes and identifies the common characteristics 
       of these initiatives to define the solution space for 
       success. It is a guide written for leaders of gamification
       initiatives to help them avoid the pitfalls and employ the
       best practices, to ensure they join the 20% that gets it 
       right. Gamify shows gamification in action, as a powerful 
       approach to engaging and motivating people to achieving 
       their goals, while at the same time achieving 
       organizational objectives. It can be used to motivate 
       people to change behaviors, develop skills, and drive 
       innovation. The key to gamification success is to engage 
       people on an emotional level and motivating them to 
       achieve their goals. 
538    Mode of access: World Wide Web. 
650  0 Employee motivation. 
650  0 Motivation (Psychology) 
650  0 Games|xPsychological aspects. 
650  0 Organizational behavior. 
650  0 Gamification. 
700 1  Menasche, Steven. 
710 2  hoopla digital. 
856 40 |uhttps://www.hoopladigital.com/title/
       11373530?utm_source=MARC|zInstantly available on hoopla. 
856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/
       gil_9781469059433_180.jpeg