| Description |
1 online resource : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The new normal : even change is changing -- The Bue focus marketing social employee möbius model -- Brands under pressure -- The social employee : lines blur between brands, employees, and customers -- IBM : making connections one employee at a time -- How Adobe manages social using guardrails -- How Dell learned to smac-u into social success -- How Cisco, a leading networking company, built a powerful employee network -- How the Southwest way creates competitive advantage -- AT & T : B2B social networking at its best -- How acxiom & domo are leading the charge -- How social executives drive brand value -- Finding education in the social university -- Building communities of shared interest -- How content marketing empowers social employees -- The blue focus marketing ten commandments of brand soul. |
| Summary |
Providing an in-depth exploration of what social business in practice looks like; this timely book addresses the need for strong leadership to define and build a culture that enables employees to not simply succeed; but to thrive. -- Edited summary from book. |
| Subject |
Internet marketing.
|
|
Branding (Marketing)
|
|
Social media -- Economic aspects.
|
|
Business networks.
|
|
Marketing sur Internet. |
|
Stratégie de marque. |
|
Médias sociaux -- Aspect économique. |
|
Réseaux d'affaires. |
|
branding. |
|
Branding (Marketing) |
|
Business networks |
|
Internet marketing |
|
Social media -- Economic aspects |
| Added Author |
Burgess, Mark, 1949-
|
| Other Form: |
Print version: 9781299826977 |
| ISBN |
9781299826977 (electronic bk.) |
|
1299826970 (electronic bk.) |
|
0071816429 (electronic bk.) |
|
9780071816427 (electronic bk.) |
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