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Author Hemann, Chuck, author.

Title Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; foreword by Jeremiah Owyang.

Edition Second edition.
Publication Info. [New York] : Pearson Education, Inc., [2018]
©2018
Bookmark link: https://library.naperville-lib.org:444/record=b1850854~S1
Location Call No. Status
 95th Street Adult Nonfiction  658.872 HEM    AVAILABLE
 Nichols Adult Nonfiction  658.872 HEM    DUE 05-12-24
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Description xix, 252 pages : illustrations, map ; 23 cm
Bibliography Includes bibliographical references and index.
Contents Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data
Subject Internet marketing.
Digital media.
Social media.
Marketing -- Management.
Added Author Burbary, Ken, author.
ISBN 9780789759603
0789759608
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