Description |
xix, 252 pages : illustrations, map ; 23 cm |
Bibliography |
Includes bibliographical references and index. |
Contents |
Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data |
Subject |
Internet marketing.
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Digital media.
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Social media.
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Marketing -- Management.
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Added Author |
Burbary, Ken, author.
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ISBN |
9780789759603 |
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0789759608 |
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