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Author Bueno, Bolivar J.

Title Customers first : dominate your market by winning them over where it counts the most / by Bolivar J. Bueno. [O'Reilly electronic resource]

Imprint New York : McGraw-Hill, ©2012.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3160392~S1
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Description 1 online resource
text file
Summary Through examples of real-world success stories from IKEA; Nike; Coca-Cola; The Life is Good Company; Starbucks; and Southwest Airlines; this book shows how to eliminate guesswork from your marketing efforts and focus more clearly on understanding your most valuable ally: The Brand Lover. -- Edited summary from book.
Subject Branding (Marketing)
Customer relations.
Brand name products.
Stratégie de marque.
Produits de marque.
branding.
Brand name products
Branding (Marketing)
Customer relations
Commerce.
Business & Economics.
Marketing & Sales.
Other Form: Print version: 9786613613264 (DLC) 2011048925
ISBN 9780071787888 (electronic bk.)
0071787887 (electronic bk.)
Standard No. 9786613613264
0071787887
9780071787871
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