| Description |
1 online resource ([12] pages). |
| Series |
FTPress Delivers elements |
|
FTPress Delivers elements.
|
| Note |
Cover title. |
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Excerpted from: Do You Matter? / by Robert Brunner and Stewart Emery. Cf. resource description page (viewed March 3, 2010). |
| Bibliography |
Includes bibliographical references. |
| Summary |
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats. A process, not an event: achieving total commitment to building a design-driven company, from top to bottom. Even companies that get on the path of being design driven may have rogue cells in their DNA that can multiply to become a potentially fatal flaw. The risk is almost always around losing the magic that got them where they were, backing away from a living approach that ensured freshness and ongoing vision ... |
| Subject |
Industrial design.
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New products.
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Industrial design coordination.
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Branding (Marketing)
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Design. |
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Design -- Coordination. |
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Stratégie de marque. |
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branding. |
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Branding (Marketing) |
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Industrial design |
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Industrial design coordination |
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New products |
| Added Author |
Emery, Stewart, 1941-
|
|
Hall, Russ.
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Brunner, Robert, 1958-
Do you matter?
|
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Emery, Stewart, 1941-
Do you matter?
|
| ISBN |
9780132476454 |
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0132476452 |
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