| Description |
1 online resource (1 volume) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization. Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant |
| Subject |
Consumer satisfaction.
|
|
Customer services.
|
|
Leadership.
|
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Consommateurs -- Satisfaction. |
|
Service à la clientèle. |
|
Leadership. |
|
Consumer satisfaction |
|
Customer services |
|
Leadership |
| Added Author |
Brown, Chris L.
|
| ISBN |
9780071819824 (electronic bk.) |
|
0071819827 (electronic bk.) |
|
(alk. paper) |
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