Title Developing B2B social communities : keys to growth, innovation, and customer loyalty / Margaret Brooks, J.J. Lovett, Sam Creek. [O'Reilly electronic resource]

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Description	1 online resource (xiv, 187 pages) : illustrations
Contents	The Human Need to Connect -- Community as the Centerpiece for Customer Engagement -- Community Models -- Life Cycle and Maturity Models for Online Communities -- Community Management -- Case Study in Focus: CA Technologies -- Business Impact through Community -- Developing B2B Social Communities.
Note	Includes index.
Bibliography	Includes bibliographical references and index.
Summary	This book explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and demonstrates how to design and execute a company strategy successfully.
Subject	Business -- Data processing.
	Internet marketing.
	Communication in marketing.
	World Wide Web.
	Internet
	Gestion -- Informatique.
	Marketing sur Internet.
	Communication en marketing.
	Web.
	World Wide Web.
	Business -- Data processing
	Communication in marketing
	Internet marketing
	World Wide Web
Genre	Electronic books.
Added Author	Lovett, John J.
	Creek, Sam.
Added Title	Developing business-to-business social communities
Other Form:	Print version: Brooks, Margaret. Developing B2B social communities. [Place of publication not identified] : CA Technologies Press : Apress, ©2013 9781430247135 1430247134
ISBN	9781430247142 (electronic bk.)
	1430247142 (electronic bk.)

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