LEADER 00000nim a22004455a 4500 003 MWT 005 20191125111804.0 006 m o h 007 sz zunnnnnuned 007 cr nnannnuuuua 008 180105s2017 xxunnn es i n eng d 020 9781541498228 (sound recording : hoopla Audio Book) 020 1541498224 (sound recording : hoopla Audio Book) 029 https://d2snwnmzyr8jue.cloudfront.net/ ttm_9781541498228_180.jpeg 028 42 MWT11990152 037 11990152|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 040 Midwest|erda 099 eAudiobook hoopla 099 eAudiobook hoopla 100 1 Swinnen, Johan. 245 10 Beeronomics :|bhow beer explains the world|h[Hoopla electronic resource] /|cJohan Swinnen and Devin Briski. 250 Unabridged. 264 1 [United States] :|bTantor Audio,|c2017. 264 2 |bMade available through hoopla 300 1 online resource (1 audio file (8hr., 19 min.)) : |bdigital. 336 spoken word|bspw|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 344 digital|hdigital recording|2rda 347 data file|2rda 506 Digital content provided by hoopla. 511 0 Narrated by Liam Gerrard. 520 Beeronomics covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trends and tastes. Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the sixteenth century. During the late nineteenth century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the twentieth century. We're now in the era of global integration-one multinational AB InBev, claims forty-six percent of all beer profits-but there's a counterrevolution afoot of small, independent craft breweries in America, Belgium and around the world. Beeronomics surveys these trends, giving context to why you see which brands and styles on shelves at your local supermarket or on tap at the nearby pub. 538 Mode of access: World Wide Web. 650 0 Business. 700 1 Briski, Devin. 700 1 Gerrard, Liam.|4nrt 710 2 hoopla digital. 856 40 |uhttps://www.hoopladigital.com/title/ 11990152?utm_source=MARC|zInstantly available on hoopla. 856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/ ttm_9781541498228_180.jpeg