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Author Bradley, Sean V.

Title Win the game of Googleopoly : unlocking the secret strategy of search engines / Sean V. Bradley.

Publication Info. Hoboken, New Jersey : Wiley, [2015]
Location Call No. Status
 Naper Blvd. Adult Nonfiction  025.04252 BRA    AVAILABLE
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Description xxi, 249 pages : illustrations ; 24 cm.
Note Includes index.
Summary From the publisher. Google is the number one search engine in the world and the world's top website. However, only 5 percent of Google visitors search past the site's first page. If you are not in the Google's top ten results, you are essentially invisible. Win the Game of Googleopoly is filled with the information needed to move and keep your site on the first page of Google's search results. In this vital resource, Internet expert Sean V. Bradley maps out The Page One Domination (POD) strategy that gets you on that critical first page of Google results by increasing your page views. Bradley includes the tools needed to shape your online presence for maximum Search Engine Optimization (SEO). The book gives a full breakdown of what Google is looking for and shows how to dominate Google's search algorithm. By adopting the detailed instructions in Win the Game of Googleopoly, you will become one of the top results in every relevant query. This proven POD strategy incorporates all the ways in which you can enhance your Internet presence and online reputation. Step by step, Bradley explains the mechanics of a search, and reveals how to tie your website, paid ads, online reputation, social media, content, images, and video into a comprehensive, winning SEO approach that brings you to the top of the list. By following the plan spelled out in Win the Game of Googleopoly, you will have access to potential customers actively seeking products, ideas, or services in your field. The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will completely change how you think about SEO and show you how to tailor your strategy to your specific market. Win the Game of Googleopoly is a straightforward guide that will free your site from obscurity and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy.
Subject Google.
Internet marketing.
Internet searching.
Electronic information resource searching.
Web search engines.
Electronic commerce.
ISBN 9781119002581
1119002583
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