| Description |
1 online resource (1 volume) : illustrations |
| Contents |
""COVER""; ""TITLE PAGE""; ""DEAR PARTNER AND FELLOW BRAND BUILDER""; ""COPYRIGHT PAGE""; ""CONTENTS""; ""THE BAROMETER OF A FAMOUS BRAND""; ""THE BIRTH OF A FAMOUS BRAND""; ""PART 01: STANDING OUT FROM THE CROWD""; ""CHAPTER 01: BRAND FAME IN THE MAKING?""; ""CHAPTER 02: WHAT�S HOLDING YOU BACK?""; ""CHAPTER 03: HOW TO MOVE FORWARDS""; ""PART 02: THE FIVE STEPS TO STAND-OUT BRAND SUCCESS""; ""CHAPTER 04: STEP ONE #DISCOVER""; ""CHAPTER 05: STEP TWO #CREATE""; ""CHAPTER 06: STEP THREE #CONNECT""; ""CHAPTER 07: STEP FOUR #COMMUNICATE""; ""CHAPTER 08: TOUCHPOINT 1 TRADITIONAL PRINT"" |
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""CHAPTER 09: TOUCHPOINT 2 SOCIAL MEDIA AND DIGITAL ENGAGEMENT""""CHAPTER 10: TOUCHPOINT 3 BRAND PARTNERSHIPS/COLLABORATIONS""; ""CHAPTER 11: TOUCHPOINT 4 RETAIL ENGAGEMENT""; ""CHAPTER 12: TOUCHPOINT 5 EXPERIENTIAL EVENTS""; ""CHAPTER 13: STEP FIVE #EVALUATE""; ""WELCOME TO THE WORLD OF STAND�OUT""; ""ACKNOWLEDGEMENTS""; ""THE SCHOOL OF BRAND FAME""; ""ABOUT THE AUTHOR""; ""NOTES""; ""WILEY END USER LICENSE AGREEMENT"" |
| Summary |
"This is a brand book like no other, and I heartily recommend it. Enjoy" Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there - in all sectors - you need yours to shine above the competition. It's time to take your brand to the next level. And that's what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has he. |
| Subject |
Branding (Marketing)
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Strategic planning.
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Stratégie de marque. |
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Planification stratégique. |
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branding. |
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Branding (Marketing) |
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Strategic planning |
| Other Form: |
Print version: Boyd, Linzi. Brand famous 9780857084903 (DLC) 2014002211 (OCoLC)847600736 |
| ISBN |
9780857084910 |
|
0857084917 |
|
0857084909 |
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9780857084903 |
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