| Description |
1 online resource (191 pages) |
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text file |
| Series |
A BK business book |
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BK business book.
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| Contents |
Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers. |
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AcknowledgmentsNotes; Index; About the Authors. |
| Summary |
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com. |
| Bibliography |
Includes bibliographical references and index. |
| Language |
English. |
| Subject |
New products.
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Product management.
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Customer relations -- Management.
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Produits commerciaux -- Gestion. |
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Customer relations -- Management |
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New products |
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Product management |
| Added Author |
Cagan, Jonathan, 1961-
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Sturgess, Donna.
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| Other Form: |
Print version: Boatwright, Peter. Built to Love : Creating Products That Captivate Customers. San Francisco : Berrett-Koehler Publishers, ©2010 9781605096988 |
| ISBN |
9781605096995 |
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1605096997 |
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9781605097008 |
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1605097004 |
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1282731343 |
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9781282731349 |
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9786612731341 |
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6612731346 |
| Standard No. |
9786612731341 |
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