| Description |
1 online resource (xii, 236 pages) : illustrations |
|
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
What branding can do for you -- Who am I and how did I get here? -- Step one: do the brand YOU audit -- What do I stand for today? -- Step two: assess your brand YOU image -- What do I want to stand for? -- Step three: determine your brand YOU identity and essence -- I can get there from here! -- Step four: position your new brand YOU -- If it's to be, it's up to me! -- Step five: set your brand YOU goals -- I can build my own personal roadmap on my own terms -- Step six: establish your brand YOU strategies -- I am ready to commit to my action plan -- Step seven: implement, monitor, and adjust your new brand YOU. |
| Summary |
The ultimate guide that will help readers define themselves, achieve their goals, and make the right kind of lasting impression. |
| Subject |
Success.
|
|
Branding (Marketing)
|
|
Succès. |
|
Stratégie de marque. |
|
branding. |
|
Branding (Marketing) |
|
Success |
| Genre |
Electronic book.
|
| Added Author |
Blumenthal, Ira.
|
| Other Form: |
Print version: Wilson, Jerry S. Managing brand you. New York : AMACOM/American Management Association, ©2008 9780814410684 0814410685 (DLC) 2007051366 (OCoLC)185095468 |
| ISBN |
9780814410691 (electronic bk.) |
|
0814410693 (electronic bk.) |
|
6611757996 |
|
9786611757991 |
|
(Cloth) |
| Standard No. |
9780814410691 |
|
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