| Description |
1 online resource (xxv, 163 pages) : illustrations |
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text file |
| Summary |
"The Grateful Dead broke almost every rule in the music industry book ... By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations ... you can apply to your business ..."--Page 4 of cover |
| Bibliography |
Includes bibliographical references (page 159). |
| Contents |
pt. 1. The band -- pt. 2. The fans -- pt. 3. The business. |
| Subject |
Grateful Dead (Musical group)
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Grateful Dead (Musical group) |
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Marketing.
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Social media -- Economic aspects.
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Success in business.
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Marketing |
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Marketing. |
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Médias sociaux -- Aspect économique. |
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Succès dans les affaires. |
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marketing. |
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Marketing |
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Social media -- Economic aspects |
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Success in business |
| Added Author |
Halligan, Brian, 1967-
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Blakesberg, Jay.
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| Other Form: |
Print version: Scott, David Meerman. Marketing lessons from the Grateful Dead. Hoboken, NJ : Wiley, ©2010 9780470900529 (OCoLC)610833060 |
| ISBN |
9780470940938 (electronic bk.) |
|
047094093X (electronic bk.) |
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9780470940846 (electronic bk.) |
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0470940840 (electronic bk.) |
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128272911X |
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9781282729117 |
| Standard No. |
9786612729119 |
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9780470900529 |
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