| Description |
1 online resource (229 p.) |
| Note |
Description based upon print version of record. |
| Contents |
Intro -- Table of Contents -- About the Author -- About the Technical Reviewer -- Acknowledgments -- Introduction -- Chapter 1: Secret #1: Highly effective social impact communicators ... care both about the words and the mission -- Define the mission and why it matters to you -- A word about technical skill -- Harness the power of purpose -- Curiosity drives you to keep discovering new facets of the mission -- Part 1: Commit nothing to memory save impressions and a handful of key insights -- Part 2: Do your homework about that social impact issue |
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Part 3: Ask experts directly to fully understand the context -- Know yourself best to be the best mission-bearer -- Practical ways to put your social impact mission before the words you use -- 1. Understand what's at stake -- 2. Understand what's at risk -- 3. Crave a brighter world with better opportunities -- 4. Feel compelled to bring others alongside you -- 5. Fuse communication and leadership together -- 6. Clarify your vision and talk about it -- The mission reminds you social impact is achievable -- Key Questions |
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Chapter 2: Secret #2: Highly effective social impact communicators ... are astute translators inside and outside of their organizations -- Navigate friction with the future in mind -- Get comfortable standing out as a translator -- Why social impact communicators must learn to translate among parties-and how -- ... Understand and recognize the worldviews and unique sectoral cultures of different stakeholder types -- Private-sector businesses -- Nonprofits -- Government agencies -- ... See both sides of an issue -- ... Explain a complex issue in ways many can understand |
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... Define your personal views on the social impact issues you help solve -- ... Build the most compelling case in partnership with others -- ... Stay humble and stay focused on the mission -- ... Mold exactly the right team for the work you're doing -- ... Achieve diverse social impact outcomes across different industries amid rapid change -- ... Find a home within your organization and among your peers at last -- How translation has served my social impact journey so far -- Key Questions |
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Chapter 3: Secret #3: Highly effective social impact communicators ... leverage the strength of personal and organizational values to tell compelling stories -- The place where values come from is the workshop inside your head-and inside your organization -- What power do values really have? -- Define the solutions you offer as a social impact communicator -- Writing -- Editing -- Facilitating -- Leading -- Empowering -- Building -- Want to be more effective? Pair the right value(s) to the right social impact solutions -- Why you must keep adding values to your toolbox |
| Note |
But what if you encounter a situation where your values could be compromised? |
| Summary |
Social impact communication is quickly become a mandatory skill for leaders of modern businesses and nonprofits, at all levels of an organization. Yet using strategy, language and influence to advance game-changing societal breakthroughs isn't something most people learn in college. This book provides a pathway for empathy, clarity and persuasive communication to advance the social impact work that can help people, their families and society. Too often, workplaces leave these essential capabilities to chance or trust osmosis to do the work. These aren't skills you can learn in a classroom. They must be learned while actively engaged in the work of social impact leadership. Too many organizations treat social impact communication and programmatic leadership as "just another marketing project." It's a tremendous missed opportunity for businesses seeking to add value to society and deepen their client/customer relationships. What's more, it directly damages other aspects of organizations' ESG priorities-- specifically, their cultivation of a healthy, safe and engaged workplace with team members whose personal values and professional activities are in harmony. Journalist and social impact business executive Nate Birt walks you through the essential mindset shifts and principles needed perform the social impact work that matters and have confidence your headed toward true north. The book includes firsthand insights, how-to strategies and social impact leadership anecdotes, along with insights and tips from dozens of social impact communicators whose perspective will provide you with real-world validation, strategies and encouragement. Each chapter includes a call for personal reflection or action that features a series of question-based prompts to encourage further introspection and journaling. At the end of the book, you'll get access to other resources to continue the conversation and professional development in the area of social impact communication. What You'll Learn Understand what makes social impact communication fundamentally different from conventional advertising, journalism or marketing See why social impact communication requires translational communication capabilities within an organization, across partner stakeholders, and with external audiences, clients and customers. Examine how social impact communication cultivates more engaged leaders and teams by unlocking the power of team members' individual values and personal purpose Who This Book Is For Social-impact executives and their teams in corporate or non-profit settings; non-ESG-focused executives seeking to better understand social impact and associated leadership/management strategies; college or university students seeking to specialize in social impact leadership; think-tank leaders, policymakers or others whose work intersects with social impact disciplines and decision-making. |
| Subject |
Business communication -- Social aspects.
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Social responsibility of business.
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Communication dans l'entreprise -- Aspect social. |
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Entreprises -- Responsabilité sociale. |
| Added Title |
Seven secrets of highly effective social impact communicators |
| Other Form: |
Print version: Birt, Nate 7 Secrets of Highly Effective Social Impact Communicators Berkeley, CA : Apress L. P.,c2023 9781484297971 |
| ISBN |
9781484297988 (electronic bk.) |
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1484297989 (electronic bk.) |
| Standard No. |
10.1007/978-1-4842-9798-8 doi |
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