| Description |
1 online resource. |
| Series |
Need to know series |
|
Davis's need to know series.
|
| Note |
Includes index. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Cover -- Title Page -- Copyright Page -- Contents -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Introduction -- part 1 Management -- 1 Change management: Kotter's eight-step model -- 2 Cognitive biases in decision making -- 3 Emotional intelligence -- 4 Negotiating techniques: BATNA -- 5 360-degree assessment -- part 2 Marketing -- 6 Multichannel marketing -- 7 The 4 Ps of marketing -- 8 Pricing strategies: dynamic pricing -- 9 Product life cycle -- 10 Segmentation and personalised marketing -- part 3 Strategy -- 11 The BCG growth-share matrix |
|
12 Blue ocean strategy -- 13 Core competence and the resource-based view -- 14 Five forces analysis -- 15 Game theory: the prisoner's dilemma -- part 4 Innovation and entrepreneurship -- 16 Design thinking -- 17 Disruptive innovation -- 18 The lean startup -- 19 Open innovation -- 20 Scenario planning -- part 5 Finance -- 21 Capital asset pricing model -- 22 Capital budgeting -- 23 Ratio analysis -- 24 Valuing the firm -- 25 Weighted average cost of capital -- Useful books to read next -- Glossary of terms -- Index |
| Summary |
25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead. |
| Subject |
Management.
|
|
Gestion. |
|
management. |
|
Management |
| Added Author |
Mark, Ken, author.
|
| Added Title |
Twenty five need-to-know MBA models |
| Other Form: |
Print version: Birkinshaw, Julian M., author. 25 need-to-know MBA models Harlow, England ; New York : Pearson, 2017 9781292178899 (DLC) 2016046618 |
| ISBN |
9781292178912 () |
|
1292178914 |
|
9781292178905 (electronic bk.) |
|
1292178906 (electronic bk.) |
|
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