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Author Bilton, Chris.

Title Creative strategy : reconnecting business and innovation / Chris Bilton, Stephen Cummings. [O'Reilly electronic resource]

Imprint Chichester, U.K. : John Wiley & Sons, 2010.
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Description 1 online resource
Series Images of business strategy
Note Title from title screen.
Bibliography Includes bibliographical references.
Summary Annotation Argues that the divide between 'creative' and 'other' organizations or industries is a misconception that actually diminishes creative potential in both of these domains. This book promotes an interconnected four stage process, outlining: the six degrees of strategic innovation.
Contents When strategy meets creativity -- False separations and creative connections -- What is creativity? -- Uncreative strategy -- A more creative view of strategy -- Creating and discovering a creative strategy process -- I: The innovative act: discovery and creation -- The bisociations of strategic innovation -- The six outcomes of strategic innovation -- Sparking strategic innovation -- II: Strategic entrepreneurship: dilettantes and diligence -- The five angles of strategic entrepreneurship -- Three angular journeys of entrepreneurship -- III: Strategic leadership: envisioning and interacting -- Leading from the middle -- The strategic leadership keypad -- Shifting keys: leadership as envisioning and interacting -- IV: Strategic organization: focusing and loosening -- From principles of excellent organizations to organizational 'virtues' -- Seven virtues of strategic organization -- Strategic organization: where creative strategy ends (and begins again).
Language English.
Subject Strategic planning.
Creative ability in business.
Technological innovations.
Planification stratégique.
Créativité dans les affaires.
Innovations.
Creative ability in business
Strategic planning
Technological innovations
Management.
Business & Economics.
Management Theory.
Added Author Cummings, Stephen. Author.
Other Form: Print version: Bilton, Chris. Creative strategy. Chichester, West Sussex [England] : Wiley, 2010 9781405180191 (DLC) 2009054388 (OCoLC)317456200
ISBN 9781119208280 (electronic bk.)
1119208289 (electronic bk.)
1405180196 (pbk.)
9781405180191 (pbk.)
(pbk.)
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