Description |
1 online resource |
Series |
Images of business strategy
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Note |
Title from title screen. |
Bibliography |
Includes bibliographical references. |
Summary |
Annotation Argues that the divide between 'creative' and 'other' organizations or industries is a misconception that actually diminishes creative potential in both of these domains. This book promotes an interconnected four stage process, outlining: the six degrees of strategic innovation. |
Contents |
When strategy meets creativity -- False separations and creative connections -- What is creativity? -- Uncreative strategy -- A more creative view of strategy -- Creating and discovering a creative strategy process -- I: The innovative act: discovery and creation -- The bisociations of strategic innovation -- The six outcomes of strategic innovation -- Sparking strategic innovation -- II: Strategic entrepreneurship: dilettantes and diligence -- The five angles of strategic entrepreneurship -- Three angular journeys of entrepreneurship -- III: Strategic leadership: envisioning and interacting -- Leading from the middle -- The strategic leadership keypad -- Shifting keys: leadership as envisioning and interacting -- IV: Strategic organization: focusing and loosening -- From principles of excellent organizations to organizational 'virtues' -- Seven virtues of strategic organization -- Strategic organization: where creative strategy ends (and begins again). |
Language |
English. |
Subject |
Strategic planning.
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Creative ability in business.
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Technological innovations.
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Planification stratégique. |
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Créativité dans les affaires. |
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Innovations. |
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Creative ability in business |
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Strategic planning |
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Technological innovations |
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Management. |
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Business & Economics. |
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Management Theory. |
Added Author |
Cummings, Stephen. Author.
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Other Form: |
Print version: Bilton, Chris. Creative strategy. Chichester, West Sussex [England] : Wiley, 2010 9781405180191 (DLC) 2009054388 (OCoLC)317456200 |
ISBN |
9781119208280 (electronic bk.) |
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1119208289 (electronic bk.) |
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1405180196 (pbk.) |
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9781405180191 (pbk.) |
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(pbk.) |
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