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Author Bhatia, Puneet.

Title Fundamentals of Digital Marketing, 2/e / Puneet Bhatia. [O'Reilly electronic resources]

Imprint [Place of publication not identified] Pearson India, 2019.
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Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3181585~S1
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Description 1 online resource
Note Title from content provider.
Summary Staying true to its former edition 'Fundamentals of digital marketing (second edition)' is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian lens. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
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