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Author Bhatia, Puneet, author.

Title Fundamentals of Digital Marketing, 2/e [O'Reilly electronic resource] / Bhatia, Puneet.

Edition 2nd edition
Publication Info. Pearson India, 2019.
QR Code
Description 1 online resource (512 pages)
text file
90.00
Summary Staying true to its former edition 'Fundamentals of digital marketing (second edition)' is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian lens. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
Reproduction Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2018.
System Details Mode of access: World Wide Web.
Genre Electronic books.
Added Author Safari, an O’Reilly Media Company.
ISBN 9789389552843
Standard No. 9789389552843
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