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Author Bergells, Laura speaker.

Title Crisis Communication. with Laura Bergells [LinkedIn Learning electronic resource]

Publication Info. Carpenteria, CA linkedin.com, 2015.
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Playing Time 01h:02m:44s
Note 5/06/201512:00:00AM
Summary Prepare your organization to communicate to key audiences in the event of a crisis that impacts your business or brand.
Cast Presenter: Laura Bergells
Summary Every organization needs to plan how to communicate internally and externally in the event of a crisis. In this course, business communication expert Laura Bergells walks you through the process of preparing your organization to communicate with employees, customers, suppliers, media, and the public at large. She'll cover identifying audiences, assembling a crisis response team, crafting an initial statement, and evaluating your response once the crisis has passed.
System Details Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
Genre Instructional films.
Educational films.
Added Author linkedin.com (Firm)
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