| Description |
1 online resource |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
How We Got Here -- Event Success in the Post-COVID-19 Era -- After the Storm -- The Age of Disruption -- The Event Data Maturity Curve -- Reaching the Right Audience at the Right Time -- SAPPHIRE NOW: A Case Study in Event Data Utilization -- With New Data Power Comes New Responsibility -- Engagement in a Hybrid Era -- Choosing the Right Format for the Right Outcome -- Content -- Community -- Experience Design -- The Rise of the Event Experience Manager -- New Skills for a New Title -- Soft Skills -- The New Path for Event Professionals -- The Event Team of the Future -- The Changing Event Technology Landscape -- Choosing the Right Technology Partner -- What an Event Platform Can (and Can't) Do for You -- Taking on the Future of Experiences -- This Is Our Moment. |
| Summary |
"Event Success teaches marketers and event planners how to create optimized experiences that build thought leadership, drive new sales, retain customers, and build their bottom line--in physical, virtual, and hybrid formats. Readers will learn how to define event success, win cross-team buy-in, create a budget, find the right venue and resources for their needs, and provide attendees and partners with worthwhile experience. But most importantly, they'll learn how to realize their "Return on Event" (RoE) beyond ambiguous "brand awareness," and maximize the business outcomes of their event before, during, and after it happens. Event Success weaves together stories from the event leaders at brands like IBM, Twitter, SAP, Forbes, Bloomberg, and HubSpot, shares insights surfaced from surveys conducted with thousands of marketers, and surfaces the authors' own findings from the thousands of events hosted on the Bizzabo platform. It's the playbook for impacting the bottom line through experiences."-- Provided by publisher. |
| Subject |
Special events.
|
|
Marketing.
|
|
Marketing |
|
Événements spéciaux. |
|
Marketing. |
|
marketing. |
|
Marketing |
|
Special events |
| Added Author |
Ben-Shushan, Eran, author.
|
|
Katz, Boaz, author.
|
| Other Form: |
Print version: Alroy, Alon. Event success Hoboken, New Jersey : Wiley, [2022] 9781119817154 (DLC) 2021059918 |
| ISBN |
9781119817161 (epub) |
|
1119817161 |
|
111981720X |
|
9781119817208 (electronic bk.) |
|
(cloth) |
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