| Description |
1 online resource (1 audio file (5hr., 39 min.)) : digital. |
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digital digital recording rda |
|
data file rda |
| Access |
Digital content provided by hoopla. |
| Performer |
Narrated by George Wilson. |
| Summary |
Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry--what he calls the "invisible touch." With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Business.
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| Added Author |
Wilson, George. Narrator.
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|
hoopla digital.
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| ISBN |
9781501909283 (sound recording : hoopla Audio Book) |
|
1501909282 (sound recording : hoopla Audio Book) |
| Music No. |
MWT13520485 |
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