| System Details |
Requires OverDrive Media Console (file size: 50154 KB). |
|
Mode of access: World Wide Web. |
| Note |
Downloadable audio file. |
|
Title from: Title details screen. |
|
Abridged. |
|
Duration: 3:29:24. |
| Performer |
Read by the author. |
| Summary |
Today's business tactics demand unique marketing plans that are practical and down-to-earth. Effective marketers know how to be clear, concise, and "cut to the close." With this program, listeners will learn how to pin-point a company's position, define a brand and manage it so that it has full and overwhelming impact, and harness the changes that keep one's clients not only happy, but thrilled and grateful. In "What clients love", Harry Beckwith reveals the four significant social changes that shape and accomplish what clients really love and need. |
| Subject |
Marketing. -- Sound recordings.
|
|
Advertising. -- Sound recordings.
|
|
Brand name products. -- Sound recordings.
|
|
Customer relations. -- Sound recordings.
|
|
Success in business. -- Sound recordings.
|
| ISBN |
1594832730 (sound recording : OverDrive Audio Book) |
|
More Resources