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Author Ross, Jeanne W.

Title Designed for digital : how to architect your business for sustained success [Hoopla electronic resource] / Jeanne W. Ross, Cynthia M. Beath and Martin Mocker.

Edition Unabridged.
Publication Info. [United States] : Gildan Media, 2019.
Made available through hoopla
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Description 1 online resource (1 audio file (6hr., 12 min.)) : digital.
digital digital recording rda
data file rda
Series Management on the Cutting Edge ;
Ross, Jeanne W.. Management on the Cutting Edge. Spoken word ;
Access Digital content provided by hoopla.
Performer Narrated by Kitty Hendrix.
Summary Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions-and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
System Details Mode of access: World Wide Web.
Subject Business.
Added Author Mocker, Martin.
Beath, Cynthia M.
Hendrix, Kitty. Narrator.
hoopla digital.
ISBN 9781469078403 (sound recording : hoopla Audio Book)
1469078406 (sound recording : hoopla Audio Book)
Music No. MWT12632331
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