| Description |
1 online resource (xvi, 302 pages) : illustrations |
| Physical Medium |
polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 |
| Description |
data file |
| Bibliography |
Includes bibliographical references (pages 291-293) and index. |
| Summary |
Publisher Fact Sheet Gives a systematic approach to managing focused, strategic, commercially successful innovation - without the micromanaging that can stifle creativity. |
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Annotation Innovate or die! It's the hair-raising war cry of the New Economy, and the ever-present worry of managers and executives, as they scramble to keep their products, services, and operations a step ahead of the competition. Contrary to the popular belief that managers should move aside and let people be creative, consultants Bean and Radford assert that this hands-off approach leads to wasted resources. And they propose a new and better way: to build innovative, creativity-rich organizations through astute and skillful management. Whether the end goal is a new product, customer service improvements, or breakthrough marketing strategies, The Business of Innovation provides a systematic process for managing focused, usable innovation -- without the micro-managing that can stifle creativity. Packed with examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines, and more, this powerful model helps managers and executives: -- Nurture an environment of innovation -- Support market-focused innovation through effective policies -- Gather expert feedback to properly evaluate innovations -- Develop and launch innovations successfully -- Project future trends and developments -- plus much more. |
| Subject |
Knowledge management.
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Organizational change.
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Intellectual capital.
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Gestion des connaissances. |
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Changement organisationnel. |
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Capital intellectuel. |
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Intellectual capital |
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Knowledge management |
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Organizational change |
| Added Author |
Radford, Russell W.
|
| Other Form: |
Print version: Bean, Roger, 1946- Business of innovation. New York : AMACOM, ©2002 (DLC) 2001027948 |
| ISBN |
9780814406311 |
|
0814406319 |
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