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003    MWT 
005    20211013022604.0 
006    m     o  h         
007    sz zunnnnnuned 
007    cr nnannnuuuua 
008    211005s2020    xxunnn es      i  n eng d 
020    9781639292066 (sound recording : hoopla Audio Book) 
020    1639292063 (sound recording : hoopla Audio Book) 
029    https://d2snwnmzyr8jue.cloudfront.net/
       mha_9781639292066_180.jpeg 
028 42 MWT14342391 
037    14342391|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|erda 
099    eAudiobook hoopla 
099    eAudiobook hoopla 
100 1  Baxter, Robbie Kellman. 
245 14 The forever transaction.|nHow to Build a Subscription 
       Model So Compelling, Your Customers Will Never Want to 
       Leave|h[Hoopla electronic resource] /|cRobbie Kellman 
       Baxter. 
250    Unabridged. 
264  1 [United States] :|bMcGraw Hill-Ascent Audio,|c2020. 
264  2 |bMade available through hoopla 
300    1 online resource (1 audio file (6hr., 17 min.)) :
       |bdigital. 
336    spoken word|bspw|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital|hdigital recording|2rda 
347    data file|2rda 
506    Digital content provided by hoopla. 
511 1  Read by Caroline Miller. 
520    Develop and cultivate the kind of robust, long-term 
       customer relationships that power companies like Nike, 
       Spotify, LinkedIn, and Target More and more companies are 
       concluding that the potential rewards of subscription-
       based products and services are worth the risk of 
       radically changing their business models. They're correct.
       The Membership Economy is here and it's here to stay-and 
       if you want to compete for the long run, you need to join 
       it. Strategy consultant Robbie Kellman Baxter has been 
       helping companies excel in this business environment for 
       more than a decade. Now, in The Forever Transaction, she 
       reveals all her secrets. Whatever industry you're in, 
       Baxter provides the inspiration, tools, and insight you 
       need to build and execute a business model that will leave
       your competition in the dust. You'll find out how industry
       leaders like Under Armour, Microsoft, and Netflix have 
       created an ever-expanding customer base of loyal 
       subscribers-and are keeping them coming back. You'll learn
       how to lead your organization through every step of the 
       process-from initial start-up to new product testing, 
       scaling for long-term growth and sustainability to 
       revamping your culture so everyone works together to 
       optimize customer lifetime value. You'll also master all 
       the essentials of succeeding in the Membership Economy, 
       like subscription pricing, Software-as-a-Service, digital 
       community engagement, and freemium incentives as a way to 
       turn casual browsers into cash-paying super-users. With 
       The Forever Transaction, you have everything you need to 
       build durable, long-term relationships with every customer,
       and leverage them for ultimate business success-today, 
       tomorrow, and forever. 
538    Mode of access: World Wide Web. 
650  4 Business 
655  0 Audiobooks 
700 1  Miller, Caroline. 
710 2  hoopla digital. 
856 40 |uhttps://www.hoopladigital.com/title/
       14322694?utm_source=MARC|zInstantly available on hoopla. 
856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/
       mha_9781639292066_180.jpeg