| Description |
1 online resource (xxvi, 191 pages) : illustrations |
| Bibliography |
Includes bibliographical references (pages 180-182) and index. |
| Summary |
HOW TO WIN TRUST AND INFLUENCE CUSTOMERS This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company. Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews with business leaders. He takes a practical approach that will help you assess the level of trust in your business - and help you improve it, offering achievable solutions as well as new frameworks, insights and approaches to marketing. |
| Contents |
Introduction: why trust makes you money -- Why trust matters -- What's the matter with trust? -- Trust in marketing? -- Beginning the journey to trust -- The new realism -- Realities and aspirations -- The turning point. |
| Subject |
Selling.
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Customer relations.
|
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Trust.
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Confidence.
|
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Vente. |
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Confiance. |
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selling. |
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Confidence |
|
Customer relations |
|
Selling |
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Trust |
| Added Title |
Earn customer trust to drive business success |
| Other Form: |
Print version: Basini, Justin. Why should anyone buy from you? Harlow, England ; New York : Financial Times/Prentice Hall Pearson, 2011 9780273745518 (DLC) 2011021975 (OCoLC)711043047 |
| ISBN |
9780273745549 |
|
0273745549 |
|
(pbk.) |
|
0273745514 |
|
9780273745518 |
|
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