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Author Basch, Michael, author.

Title Customer Culture: How FedEx® and Other Great Companies Put the Customer First Every Day / Basch, Michael. [O'Reilly electronic resource]

Edition 1st edition.
Publication Info. [Place of publication not identified] : Pearson, 2002.
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Description 1 online resource (304 pages).
text file
24.00
Series Financial Times Prentice Hall books
Financial Times Prentice Hall books.
Summary Everyone talks about creating a "customer-centered culture." In CustomerCulture: How FedEx and Other Great Companies Put Their Customer First Every Day , the executive who pioneered FedExÕs legendary customer culture shows exactly how to go beyond talk and make it happen Ñ for real! Drawing on lessons learned at FedEx, Michael Basch identifies key cultural obstacles and leadership failures that dilute customer focus, and demonstrates exactly how to build systems and structures that help good people deliver outstanding service.
Subject Corporate culture.
Organizational effectiveness -- Case studies.
Corporate culture -- Case studies.
Customer loyalty.
Quality of work life.
Organizational effectiveness.
Culture organisationnelle.
Efficacité organisationnelle -- Études de cas.
Culture organisationnelle -- Études de cas.
Consommateurs -- Fidélité.
Qualité de la vie au travail.
Efficacité organisationnelle.
Quality of work life
Organizational effectiveness
Customer loyalty
Corporate culture
Genre Case studies
Added Author O'Reilly for Higher Education (Firm), distributor.
Safari, an O'Reilly Media Company.
Other Form: Print version: Basch, Michael D. Customer culture. Upper Saddle River, NJ : Prentice Hall PTR, ©2002 0130353310 (DLC) 2002020628 (OCoLC)48958202
ISBN 9780130353313
0130353310
Standard No. 0130353310
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