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Author Barry, Pete (Pete S.), author.

Title The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

Edition 3rd edition.
Publication Info. New York, New York : Thames & Hudson, 2016.
©2016
Bookmark link: https://library.naperville-lib.org:444/record=b1781427~S1
Location Call No. Status
 95th Street Adult Nonfiction  659.1 BAR    AVAILABLE
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Description 320 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (page 315) and index.
Note Includes new chapter on branded social media.
Subject Advertising.
Advertising campaigns.
Advertising copy.
ISBN 9780500292679
0500292671
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