| Description |
1 online resource (xviii, 214 pages) : illustrations |
| Bibliography |
Includes bibliographical references (pages 201-205) and index. |
| Contents |
The Employer Brand; Contents; List of Illustrations; Acknowledgements; Preface; PART I: THE RATIONALE FOR CHANGE; PART II: THE 'HOW TO' GUIDE; PART III: APPENDICES; References; Index. |
| Summary |
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positio. |
| Subject |
Product management.
|
|
Produits commerciaux -- Gestion. |
|
Product management |
| Added Author |
Moseley, Richard.
|
| Other Form: |
Print version: Barrow, Simon. Employer brand. 2nd ed., rev. and updated. Hoboken, NJ : Wiley, 2005 0470012730 (DLC) 2005020003 (OCoLC)61169634 |
| ISBN |
0470028297 (electronic bk. ; Adobe Reader) |
|
9780470028292 (electronic bk. ; Adobe Reader) |
|
0470012730 |
|
9780470012734 |
| Standard No. |
9780470012734 (hbk. ; alk. paper) |
|
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