LEADER 00000cam  2200349 a 4500 
001    ocn697267525 
003    OCoLC 
005    20141231183931.0 
008    110316s2011    pau           000 0 eng   
010    2011009119 
020    9780749462178 
020    0749462175 
035    (OCoLC)697267525 
040    DLC|cDLC|dBTCTA|dYDXCP|dCDX|dUtOrBLW|erda 
042    pcc 
082 00 658.8|222 
092    658.8|bBAR 
100 1  Barrow, Colin. 
245 14 The 30 day MBA in marketing :|byour fast track guide to 
       business success /|cColin Barrow. 
246 3  Thirty-day MBA in marketing 
250    First edition. 
264  1 Philadelphia, PA :|bKogan Page,|c2011. 
300    viii, 241 pages :|billustrations ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
505 0  Introduction to marketing -- Buyer behaviour -- Marketing 
       strategy -- Products and services -- Advertising and 
       promotion -- Place and distribution -- Pricing -- Maths 
       for marketing -- Managing the marketing organization -- 
       Marketing and the law -- Marketing plans and budgets -- 
       The core. 
650  0 Marketing|xStudy and teaching. 
650  0 Marketing|xManagement. 
650  0 Master of business administration degree.